Talent is honed by persistence. Creativity is fueled by ambition. Achievement is made possible by hard work.
Nikola Dinkel
HEAD OF SALES & MARKETING
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+49 (0) 160 843 11 67
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Pfründnerstr. 12
90478 Nürnberg
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7. Dezember 1983
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Your success is what motivates me!
"You can expect to"
Strategic Sales & Marketing Leadership
Development and execution of growth-driven go-to-market strategies
Leadership & Change Management
Skilled in team development, talent growth, and organizational transformation
Deep Industry Expertise in the Pet Food Sector
Strong market insight, consumer understanding, and innovation mindset
Negotiation & Key Account Management
Strong communicator with proven C-level stakeholder engagement skills
Digital Excellence & Data-Driven Decision Making
Proficient in CRM, e-commerce, and performance marketing
System Competence & Process Automation
High IT affinity with experience in interface implementation and workflow automation for efficiency gains
"Collaboration is the key to success"
Experience
2025 - t-day Head of Sales an Marketing
The Nutriment CompanyTNCG VI GmbH
2022–2025 Head of Sales an Marketing
BAF Petfood GmbH (Fressnapf Holding SE 100% shareholder)
- Lead strategic initiatives for SPS (Strategic Partner Service), such as DIBO and Graf BARF
- Development of the brand for the Fressnapf brand "Simple BARF"
- API integration and management of the external logistics center and the
picking platform for frozen/fresh food for over 2,500+ stores in Germany and the
EU, which will be launched in 2024
- Management and responsibility for category management for frozen pet food
for Fressnapf and zooplus
- Responsibility for the rollout of the MVP for the new Fressnapf brand "FRISH"
(gently cooked) online and in-store
- Operational Excellence - Specialized in API integration
2011–2022 Head of Sales an Marketing
BAF Group GmbH
Development of the brand and brand strategy for "proCani FreshRolls, proCani selection, proCani frisch&fertig"
- Managed client relationships with major pet food retailers including Fressnapf, zooplus, REWE, Kaufland, and EDEKA
- Oversaw revenue for frozen shipping DTC, serving over 250,000+ customers across multiple channels
- Led rollout of freezers in over 500+ REWE & Kaufland supermarkets and hypermarkets locations
- Directed sales and marketing for three proprietary online shops
Highlights
Development of the brand and brand strategy for "proCani frisch&fertig"
Led rollout of freezers in over 500+ REWE, Kaufland & Edeka supermarkets and
hypermarkets locations. Managed client relationships with major pet food retailers including Fressnapf,zooplus, REWE, Kaufland, and EDEKA
Lead strategic initiatives for SPS (Strategic Partner Service), such as DIBO and Graf BARF
Responsibility for the rollout of the MVP for the new Fressnapf brand "FRISH"
(gently cooked) online and in-store
2013
2017
2023
2024
2012
2014
2022
2024
I led the implementation of Sage ERP, integrating production, sales, logistics, and finance into one system that streamlined operations and boosted efficiency company-wide
Oversaw revenue for frozen shipping DTC (zooplus, ZooRoyal, Fressnapf), serving over 250,000+ customersacross multiple channels
Development of the brand and brand strategy for "proCani FreshRolls. Development of the brand for the Fressnapf brand "Simple BARF"
API integration and management of the external logistics center and the
picking platform for frozen/fresh food for over 2,500+ stores in Germany and the EU, which will be launched in 2024
Education
2000 — 2003
Hotel management school
1990 — 1999
Secondary school